Branding Editorial

Twitter Fabric Mobile Development Suite Flight 2014Powerful branding is expensive. The kind of branding that identifies a person or organization so well that it’s like a “thumbprint.” Recognizable immediately by style, uniqueness, etc.

It’s expensive in capital or time (or both). To inspire clients to want to wear & carry branded things requires an extraordinary marketing budget. For mid-market and smaller companies (or individuals) it makes more sense to have one or more people create personal brands that are with an organization. The outlay of money & time is greatly reduced while yielding net new revenue (or increasing whatever metric is meaningful).

The attached image is from the mat at a gym – it’s the imprint from my Twitter Fabric t-shirt (Twitter’s mobile development suite). I got up from the mat and saw the imprint when I was cleaning up after myself. I loved seeing the Twitter logo so much, I snapped a photo. When a person feels pleasure at wearing or carrying something because they identify with what a brand stands for – that is economic power. Individuals (solopreneurs, artists, self-employed individuals) can & should create brands that yield economic power. Making money is going to look very different in 7 & 12 years. Being associated with or having a powerful brand will directly impact quality of life.

Resume & LinkedIn

Pictured left to right: Andrea March (Co-founder Women's Leadership Exchange) my daughter and Leslie Grossman (Co-founder Women's Leadership Exchange)¬†at the Women's Leadership Exchange in July of 2008 (Long Beach). My daughter is seven in this … [Continue reading]

Binge & Purge Blogging

  A lot of companies binge and purge when it comes to blogging and vlogging. Imagine: you attend an event, get some literature for an organization and look them up online. You stumble onto their Youtube channel and see twenty videos from 2009 … [Continue reading]

First Impressions – Skip Junky Cards

Attended an event yesterday with about 600 people in attendance. Met a great mix of people with about 15 "stand out" types. Those select few that are playing at the top of their game. It was a 501c3 event so everyone is a volunteer. But I want to … [Continue reading]

Don’t Be A Snooze When You Talk

A friend sent me a TEDx speech on youtube about failure that I'm sure could help me obtain copious amounts of success if I watch it. There is only one problem: the speaker is so boring that I literally cannot maintain my attention on the … [Continue reading]