Call Sales Leads Fast

This is a quick story about who closes more sales.

I made two calls about my rotator cuff injury. It took the first chiropractor I called 24 hours to return my call. They called right as I arrived for my appointment with the second chiropractor I called. Companies spend a lot of money on lead generation. ┬áSales leads will go to waste if the inside team doesn’t respond quickly. This applies to all industries for B2C and B2B: IT, staffing, manufacturing, automotive repair, personal care – get it together and have a policy for a prompt response. Put yourself in your prospects very busy and stressful shoes. Don’t think that Director of IT, Purchasing Manager or Executive Assistant to the CEO has a report due for work today, attending college on the weekends, kids in soccer and a spouse that needs meds from the pharmacy after work? When they call looking for information, the first responder has a really good chance at that sale.

 

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