A friend sent me a TEDx speech on youtube about failure that I’m sure could help me obtain copious amounts of success if I watch it. There is only one problem: the speaker is so boring that I literally cannot maintain my attention on the presentation.

The most critical messages will not be understood if the information is framed in a boring manner.

This applies to everything. Conversations with sales prospects, conversations with co-workers, conversations with employees, conversations with executive committee board members, conversations with children. This also applies to Marketing! To the person in charge of a Marketing department at a company: boring branding/messaging (this looks professional) is ignored. Times are changing, it’s a great idea to keep up.

I like the saying “get to the point” because it’s the most elegant way to describe how to be heard and understood. Don’t be boring!