Modified this post to explain that if you are interested in creating awareness about something (a cause, a product, job searching) this post is highly applicable.
Before you follow your friends, prospects, prospective employers, here is a tip on maximizing the three seconds of attention before they make a snap judgment about you: populate your own boards before following people.
Even if you only have time to find one image per board, that is better then following someone and having them look at your profile and see you have zero content.
Here is what happens (in some cases). You follow someone and an email is sent to that person that they have a new follower. That person clicks on the link in their email that takes them to your profile/boards. This is a golden opportunity to market your self/brand. Don’t waste it! Plant that content/those images/that impression. You will get better results.
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